Stop chasing visibility. Start building it. Watch the free training from one of the most respected PR experts in beauty.
THE BRAND VISIBILITY PLAYBOOK
How beauty and wellness founders build the kind of visibility that turns a product into a movement and a business into a legacy.
ACCESS EXPIRES TODAY! WATCH NOW:
THIS IS WHAT YOU'LL LEARN TODAY:
-
How to express your brand story in a way people immediately understand and remember. Not as a timeline of what you’ve done, but as a clear point of view that creates connection and builds real trust.
-
Why do so many brands stay stuck in inconsistency and low visibility, even when they’re showing up all the time. Discover what actually shifts when you build visibility with intention instead of chasing attention.
-
The structure behind stories that move people so your message doesn’t just sound polished, but lands, resonates, and naturally pulls your audience deeper into your world.
-
What influence actually means now, beyond followers or vanity metrics. Learn how to build a reputation that makes people trust you, talk about you, and choose you.
-
How to translate your visibility into real business momentum. Learn how to create demand, strengthen your positioning, and build something that lasts.
And so much more!
This is what changes when you do this work.
Not just what you know. Who you become.
THE CEO IDENTITY SHIFT
BEFORE:
You show up to your brand reactively. Making decisions from pressure, from fear, from the noise of what everyone else is doing. You second-guess your pricing, shrink in rooms where you should be leading, and carry a quiet exhaustion that comes from building something big while still operating small.
You know you're capable of more. You just haven't had the infrastructure to prove it. We are here to change that.
AFTER:
You move differently. You make decisions from vision, not panic. You walk into every room knowing exactly who you are, what your brand stands for, and why the industry should pay attention. You have stopped waiting for permission to lead.
You become the founder other founders study.
THE VISIBILITY SHIFT
BEFORE:
Your brand is better than the results you are getting. You know it. But the right people (the editors, the buyers, the partners, the investors) haven’t found you yet.
Your story isn't landing the way you intend it to. Your positioning is unclear to everyone. And every month that passes without meaningful visibility feels like another month of building with guardrails on.
AFTER:
Your brand has a voice the industry recognizes. Your story is sharp, structured, and impossible to misunderstand. You know exactly which media to pitch, how to pitch them, and what to say when they respond. You feel powerful. Features lead to features. Partnerships lead to partnerships. The right people are finding you consistently because you built the foundation that made it inevitable.
THE SALES AND REVENUE SHIFT
BEFORE:
Your revenue is limited by your reach. You have loyal customers inside a circle that should be ten times bigger. Your price point is harder to justify without the media credibility that signals value to new buyers. Retailers google you and don't find enough. Investors ask about your brand and you don't have a clear answer. The brand is good. The numbers just don't reflect it yet.
AFTER:
Your PR foundation is doing what marketing spend alone never could. Media coverage is driving qualified buyers who arrive already trusting you. Retailers and investors find a brand with a story, a presence, and a narrative that makes them want to be part of what you're building. Revenue is no longer limited by invisibility. Your brand has been discovered and it is converting well.
WHY I AM QUALIFIED TO TEACH THIS?
Cris Gordon is a beauty industry leader, founder of CB Communications, and Head of Beauty at MMC.
With nearly two decades of experience across agency and in-house marketing and communications, she has built and scaled brands from the ground up while also guiding some of the world’s most recognized prestige companies, including Sisley Paris and Estée Lauder Companies. She founded CB Communications in 2017 and grew it from the ground up into a multi–seven-figure agency, giving her a firsthand understanding of what it takes to build, operate, and scale a business at every stage.
Her career uniquely spans early-stage founder-led startups to global legacy brands, offering a 360-degree view of how brands evolve, gain visibility, and drive long-term growth through strategic PR and communications.
As a first-generation Dominican woman and mother of four, Cris entered an industry where leadership rarely reflected her lived experience and access was not designed with her in mind. Rather than conform to existing systems, she set out to reshape them, founding CB Communications with a more strategic, human-centered, earned-first approach to PR and brand building.
Transitioning from founder to executive, Cris now leads MMC Beauty as a standalone practice, bringing her entrepreneurial mindset into a global network. She helps both legacy and indie brands show up in culture from the inside out, build trust, and create long-term relevance, drawing from firsthand experience of building a business from zero to scale.
She is also the lead voice of Brandidly Speaking, a media and learning platform that translates real-world expertise into actionable insight, equipping modern marketers and founders with the strategies and perspective needed to build, scale, and lead what’s next.
Communicates that this program is part of a larger mission to transform the industry and elevate founders like them.
You asked. We answered!
Two weeks. Zero risk.
Go inside PR Fundamentals.
Complete Module 1 and Module 2. Attend your first live session with Cris. Do the work and feel the shift.
We offer this guarantee because we've seen what these two modules do to a founder's thinking.
See how it changes how you think.
If it doesn’t, you don’t pay for it.
Simple as that.
"I'm already overwhelmed. I don't have bandwidth for this right now."
You don't have bandwidth because you're doing everything without a system. You're making visibility decisions reactively, rebuilding your messaging from scratch every time, and figuring out PR by trial and error. All of which costs far more time than this program ever will.
PR Fundamentals replaces the chaos with a structure that makes every visibility decision faster, clearer, and more effective.
"My brand isn't big enough yet. PR can wait."
This is the most costly belief in beauty and wellness.
PR doesn't work when your brand is big. PR is part of what makes your brand big. The founders who are waiting to be "ready" are watching other brands claim the positioning, the media real estate, and the consumer trust that should be theirs.
There is no size requirement for building a foundation. There is only a cost to waiting.
The best time to build this foundation was the day you launched. The second best time is now.
"I've tried PR before and it didn't work."
We believe you. And we can tell you exactly why.
PR didn't work because the foundation wasn't there yet. Not because PR doesn't work. The story wasn't sharp enough. The positioning wasn't clear enough. The brand wasn't built to be pitched yet. And no agency, no freelancer, and no amount of outreach can fix a foundation problem with execution.
That is exactly what this program addresses first.
THE BEAUTY AND WELLNESS BRAND CODE
PR FOUNDATIONS
Here is everything you will experience in PR Fundamentals: