Your brand deserves to be in
rooms it’s never been invited to
This is how you stop being the best-kept
secret and start being impossible to ignore.
SHOW ME THE WAY →
Your brand deserves to be globally recognized.
You know there are people all over the world who need exactly what you've built. Women who would become loyal customers for life the moment they found you.
You know this is the kind of brand that gets acquired. That gets a multiple-million exit. That gets written about, talked about, and remembered.
You know it deep in your bones.
The question is:
What’s standing between where you are and what your brand is actually meant to become?
IF YOU’VE NEVER USED PR INTENTIONALLY:
You've been building and building well. But visibility has felt like a mystery you can't solve. You post, you launch, you show up. And still, the brand stays contained inside a reach that should be 100X bigger by now.
You've told yourself PR is for later. When the brand is bigger. When you have a budget for it. When you feel more ready. But "later" keeps moving, and the window for claiming your positioning in this market isn't waiting for you to feel ready.
Deep down you know that what's missing isn't more content. It isn't another launch strategy. It isn't better branding or a new campaign.
What's missing is the infrastructure that makes the right people stop and say: I need to know this brand.
The editors, the buyers, the partners, the investors, the distribution networks, the consumers who become evangelists.
You've never been taught how to build that. Nobody gave you the roadmap to visibility at scale. You know how to build a business.
We will teach you how to make the world fall in love with it.
What you are about to learn it's the complete foundation that makes everything you want inevitable:
The pitches, the placements, the partnerships, the press you desire? It’s all waiting for you to claim it.
IF YOU HAVE TRIED PR AND IT DIDN’T WORK:
You invested. You hired someone, or you tried to do it yourself, and you got some results:
A placement here, a feature there. It felt exciting for a minute. And then the momentum flatlined. Nothing compounded. Nothing changed at the business level. It felt like throwing money and time away.
So now you're sitting with this quiet but persistent frustration:
Is PR even real?
Does it actually move the needle?
Or is it just noise that looks good in a media kit?
Why does it work for others and it doesn’t work for me?
Here's the truth: PR absolutely works.
But only when it's built on the right foundation:
Story. Positioning. Narrative. A clear understanding of what makes your brand not just good but relevant, desirable and memorable.
Most PR fails because the brand wasn't built for it yet.
The story wasn't clear. The positioning wasn't sharp. The founder hasn’t learned to think like a brand that the industry is supposed to pay attention to - yet.
That's not a PR flaw. This proves a foundation problem. And that's exactly what you will fix with us.
Staying where you are.
What is it actually costing you?
Here's the truth nobody says out loud:
Not deciding is still a decision. And in this industry, it's often the most expensive one you'll ever make.
Every day your brand operates without knowing how to tell your story in a way that makes people stop, listen, and choose you: You are paying a price. You just can't see the invoice.
Every day your brand operates without the language, the assets and the strategy to make the right people finally see what you've always seen — your world shrinks a little.
We must reverse the course of your brand and re-ignite the fire you started with.
Here are the 4 key costs you are absorbing right now:
THE FINANCIAL COST:
Every month without a PR foundation is a month your revenue ceiling stays exactly where it is: no new audiences, no editorial, no media credibility converting the right buyers. The money you think you're saving by waiting? You're already spending it. You're just spending it on staying invisible.
THE STRATEGIC COST:
In every category there is a window, a moment where your positioning is still available and the story you want to own hasn't been claimed yet. Every quarter you operate without strategy is a quarter your competitors are using to become the answer to the question your brand should be answering.
THE LEGACY COST:
You didn't start this brand just to make sales.
You started it to matter, to build something that outlasts a product cycle and becomes a name, a movement, a category. Every year without that foundation is a year your legacy is delayed. Your legacy can start now.
THE EMOTIONAL COST:
You built something you believe in with everything you have. And every time another brand in your space gets the feature, the partnership, the recognition you know you deserve, it hurts. It doesn’t have to be this way.
You don't need more. You need the right thing. The story that travels. The positioning that opens doors. The strategy that makes the industry take notice and keep noticing. Everything you've been building deserves to be seen at a much higher level. And now it will be.
YES! I AM READY FOR THIS. →INTRODUCING
The Beauty and wellness brand code: Pr foundations
The comprehensive program that takes ambitious beauty and wellness founders from overlooked to category-defining, through our Visibility System and PR Readiness Framework. Eliminate the guesswork and the frustration of building the brand the world has been waiting for.
PR Fundamentals is for the founder who knows her brand deserves more visibility but has convinced herself she needs to be bigger, more established, or more ready before PR is worth pursuing.
I'M IN! SHOW ME EVERYTHING
MODULE ONE
THE BEAUTY FOUNDER MINDSET.
The internal shift that changes everything. Before strategy, before tactics, before PR. The foundation most founders skip and every successful one has: a winning mindset.
MODULE TWO
DECISION-MAKING AND STRATEGIC CLARITY.
When you started a beauty brand, you also signed up to make millions of decisions daily. This module teaches you how to make the right ones: fast, clearly, and at a CEO level.
MODULE THREE
THE CURRENT BEAUTY AND WELLNESS MARKET.
The behind-the-scenes view of how this industry actually works. What million-dollar brands know that you don't.
MODULE FOUR
YOUR FOUNDER STORY.
Your story is not background information. It is your most powerful PR asset. This module teaches you how to build it, own it, and make it desirable.
MODULE FIVE
YOUR BRAND MESSAGING FRAMEWORK AND NARRATIVE.
The invisible architecture that separates brands that scale from brands that disappear. Built once. Works everywhere.
MODULE SIX
POSITIONING: THE SPACE YOU OWN IN THE MARKET.
There is a position in your market with your name on it. This module shows you exactly how to find it, claim it, and make it impossible for competitors to take.
MODULE SEVEN
YOUR PRESS-READY TOOLKIT.
Opportunities move fast. Brands that are PR-ready get covered. Brands that hesitate get skipped. This module makes sure you are always ready.
MODULE EIGHT
YOUR OUTREACH AND PITCHING PLAN.
The part where everything you've built meets the world. Your story, your positioning, your assets: all activated into a pitching strategy that actually lands.
MODULE NINE
THE FUTURE OF BEAUTY AND BRAND POWER.
Where is the industry going? What will it take to lead it? Let’s make sure you are building a brand that lasts.
This is what changes when you do this work.
Not just what you know. Who you become.
THE CEO IDENTITY SHIFT
BEFORE:
You show up to your brand reactively. Making decisions from pressure, from fear, from the noise of what everyone else is doing. You second-guess your pricing, shrink in rooms where you should be leading, and carry a quiet exhaustion that comes from building something big while still operating small.
You know you're capable of more. You just haven't had the infrastructure to prove it. We are here to change that.
AFTER:
You move differently. You make decisions from vision, not panic. You walk into every room knowing exactly who you are, what your brand stands for, and why the industry should pay attention. You have stopped waiting for permission to lead.
You become the founder other founders study.
THE VISIBILITY SHIFT
BEFORE:
Your brand is better than the results you are getting. You know it. But the right people (the editors, the buyers, the partners, the investors) haven’t found you yet.
Your story isn't landing the way you intend it to. Your positioning is unclear to everyone. And every month that passes without meaningful visibility feels like another month of building with guardrails on.
AFTER:
Your brand has a voice the industry recognizes. Your story is sharp, structured, and impossible to misunderstand. You know exactly which media to pitch, how to pitch them, and what to say when they respond. You feel powerful. Features lead to features. Partnerships lead to partnerships. The right people are finding you consistently because you built the foundation that made it inevitable.
THE SALES AND REVENUE SHIFT
BEFORE:
Your revenue is limited by your reach. You have loyal customers inside a circle that should be ten times bigger. Your price point is harder to justify without the media credibility that signals value to new buyers. Retailers google you and don't find enough. Investors ask about your brand and you don't have a clear answer. The brand is good. The numbers just don't reflect it yet.
AFTER:
Your PR foundation is doing what marketing spend alone never could. Media coverage is driving qualified buyers who arrive already trusting you. Retailers and investors find a brand with a story, a presence, and a narrative that makes them want to be part of what you're building. Revenue is no longer limited by invisibility. Your brand has been discovered and it is converting well.
THE BEAUTY AND WELLNESS BRAND CODE
PR FOUNDATIONS
Here is everything you will experience in PR Fundamentals:
Enrollment to the cohort closes on:
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ACCESS TO WORLD-CLASS GUESTS AND EXCITED FOUNDERS
Ali Webb
Alli Webb is the founder of Drybar, bestselling author, and one of the most recognizable names in modern beauty entrepreneurship. She built Drybar into a category-defining brand that transformed the blowout industry and redefined accessible luxury in haircare and salon services, scaling it into a nationally recognized business that reshaped an entire category.
Following her successful exit from Drybar, Alli has returned to the founder seat with the launch of her newest haircare brand, Messy. The brand reflects her continued evolution as a founder, focused on modern, effortless haircare designed for real life. With Messy, she is re-entering the category she helped define, bringing a refreshed point of view centered on simplicity, performance, and authenticity in hair styling and care.
She brings unmatched expertise in brand creation, scaling consumer businesses, and building culturally resonant, founder-led companies.
Sara Happ
Sara Happ is the founder of the cult-favorite lip care brand Sara Happ, which she launched in 2005 after creating her first product in her kitchen. She is widely recognized as an early pioneer in prestige lip treatment, helping define and grow a category that has since become one of the most competitive in beauty.
Under her leadership, the brand scaled internationally, reaching distribution in more than 20 countries and over 1,500 retail doors in the U.S., including major retailers such as Nordstrom. Known for her strong founder point of view, Sara brings deep expertise in product innovation, consumer demand, and building emotionally resonant brands. She is widely respected for her authenticity, instinct-led leadership, and commitment to integrity in brand building.
Cris Gordon
Cris Gordon is Head of Beauty and Chief Brand Officer at MMC, where she leads strategy across a diverse portfolio of legacy and next-generation beauty, wellness, and lifestyle brands and founders. She brings a rare dual perspective, having built a business from the ground up and now operating within a global network, giving her a strong lens on modern brand building, media strategy, and founder storytelling.
Before joining MMC, Cris founded CB Communications in 2017, where she built a leading boutique beauty PR agency over seven years. The agency worked with a range of clients spanning global luxury houses such as Estée Lauder, Bulgari, and Sisley Paris, as well as emerging indie founders at every stage of growth.
She also leads Brandidly Speaking, MMC’s media and education platform focused on translating real-time industry experience into insights for modern marketers, founders, and operators across beauty, wellness, and consumer brands.
There is no shortage of courses that teach PR.
PR Fundamentals is not a program built from a curriculum. It is built from the field.
Every framework, every template, every feedback session, every pitch review inside this program comes directly from Cris Gordon and the team at MMC Communications: a New York-based PR powerhouse that has spent decades in the rooms most beauty and wellness founders only read about.
Working with some of the biggest, most recognized brands in the beauty and wellness industry. Securing the features, the partnerships, the retail doors, and the media moments that define category leaders.
This is not theory. This is the actual knowledge, the actual strategy, and the actual thinking that happens inside one of the most respected PR operations working in beauty today.
Here is what makes PR Fundamentals different from anything else available to you right now.
It is taught by experts who are actively doing the work, selecting pitches and placing stories.
Not educators who learned PR years ago and have been teaching it since. We are the people who are pitching editors, landing placements, and building media strategies for real brands right now.
It sits at the frontier of what works right now.
PR Fundamentals is not built for the market of five years ago. It is built for this moment and the ones coming next. Most programs give you knowledge. PR Fundamentals gives you access and life-changing advantage.
It gives you inside access to how the real PR world operates.
You are not learning how PR works from the outside. You are learning it from the people editors call back and in a fast-paced environment, those credentials matter.
It builds your business acumen alongside your visibility.
You don't leave with just press assets. You leave with an entirely different operating system and mindset.
It connects you to a network of high-power founders and industry contacts.
Your brand is not a case study here. It is worked on, reviewed, and sharpened in real time, by experts who actually see you.
It is intimate by design.
Your brand is not a case study here. It is worked on, reviewed, and sharpened in real time, by experts who actually see you.
Most programs give you knowledge.
PR Fundamentals gives you access and life-changing advantage.
Access to the expertise, the strategy, the feedback, the network, and the insider intelligence that until now has only been available to brands with the budget for a full PR retainer.
I WANT IT NOW!WHY I AM QUALIFIED TO TEACH THIS?
Cris Gordon is a beauty industry leader, founder of CB Communications, and Head of Beauty at MMC.
With nearly two decades of experience across agency and in-house marketing and communications, she has built and scaled brands from the ground up while also guiding some of the world’s most recognized prestige companies, including Sisley Paris and Estée Lauder Companies. She founded CB Communications in 2017 and grew it from the ground up into a multi–seven-figure agency, giving her a firsthand understanding of what it takes to build, operate, and scale a business at every stage.
Her career uniquely spans early-stage founder-led startups to global legacy brands, offering a 360-degree view of how brands evolve, gain visibility, and drive long-term growth through strategic PR and communications.
As a first-generation Dominican woman and mother of four, Cris entered an industry where leadership rarely reflected her lived experience and access was not designed with her in mind. Rather than conform to existing systems, she set out to reshape them, founding CB Communications with a more strategic, human-centered, earned-first approach to PR and brand building.
Transitioning from founder to executive, Cris now leads MMC Beauty as a standalone practice, bringing her entrepreneurial mindset into a global network. She helps both legacy and indie brands show up in culture from the inside out, build trust, and create long-term relevance, drawing from firsthand experience of building a business from zero to scale.
She is also the lead voice of Brandidly Speaking, a media and learning platform that translates real-world expertise into actionable insight, equipping modern marketers and founders with the strategies and perspective needed to build, scale, and lead what’s next.
Communicates that this program is part of a larger mission to transform the industry and elevate founders like them.
Testimonials
This is who you BECOME
You don’t leave this program the same person who entered it.
Because the real transformation isn’t just about PR, it’s about how you think, decide, and show up.
By the time you complete PR Fundamentals, something shifts.
Not just in what you know, but in how you lead.
You think differently.
You move differently.
You make decisions with clarity and conviction.
And people feel it even before you say a word.
Here’s what changes:
You stop waiting.
No more waiting to be discovered, validated, or given permission.
You understand that positioning is claimed, not assigned.
That authority is built, not given.
You move with the confidence of someone who knows exactly what they’re building.
You know how to own the room.
Whether it’s a pitch, a press interview, a retail meeting, or an investor call. You walk in clear, prepared, and impossible to overlook.
You know your angles.
You know why you matter right now.
And you know how to make others see it too.
You protect the brand.
You develop a filter most people never build.
You know which opportunities strengthen your positioning and which dilute it.
You stop chasing.
And everything you choose from here starts to compound.
You think beyond the moment.
Whether it’s a pitch, a press interview, a retail meeting, or an investor call. You walk in clear, prepared, and impossible to overlook.
You know your angles.
You know why you matter right now.
And you know how to make others see it too.
You understand how the game actually works.
Not the surface version, the real one.
How attention is built.
How authority is earned.
How narrative drives demand.
PR stops being something you outsource.
It becomes how you think.
This is your new standard.
You asked. We answered!
Two weeks. Zero risk.
Go inside PR Fundamentals.
Complete Module 1 and Module 2. Attend your first live session with Cris. Do the work and feel the shift.
We offer this guarantee because we've seen what these two modules do to a founder's thinking.
See how it changes how you think.
If it doesn’t, you don’t pay for it.
Simple as that.
"I'm already overwhelmed. I don't have bandwidth for this right now."
You don't have bandwidth because you're doing everything without a system. You're making visibility decisions reactively, rebuilding your messaging from scratch every time, and figuring out PR by trial and error. All of which costs far more time than this program ever will.
PR Fundamentals replaces the chaos with a structure that makes every visibility decision faster, clearer, and more effective.
"My brand isn't big enough yet. PR can wait."
This is the most costly belief in beauty and wellness.
PR doesn't work when your brand is big. PR is part of what makes your brand big. The founders who are waiting to be "ready" are watching other brands claim the positioning, the media real estate, and the consumer trust that should be theirs.
There is no size requirement for building a foundation. There is only a cost to waiting.
The best time to build this foundation was the day you launched. The second best time is now.
"I've tried PR before and it didn't work."
We believe you. And we can tell you exactly why.
PR didn't work because the foundation wasn't there yet. Not because PR doesn't work. The story wasn't sharp enough. The positioning wasn't clear enough. The brand wasn't built to be pitched yet. And no agency, no freelancer, and no amount of outreach can fix a foundation problem with execution.