The Brand Visibility Playbook
How beauty and wellness founders build the kind of visibility that turns a product into a movement, and a business into a legacy.
The strategy that builds category-defining beauty brands has lived inside boardrooms, agency meetings, and six-figure retainers. On June 6th, Cris Gordon is bringing it to you.
Live. Free. No filter.
June 6th, 2026, 12pm EST.
Reserve your seat →Top Brands I've Partnered With:
Are you a beauty or wellness founder
who has built something real and you KNOW that PR is the one thing standing between your brand and the global stage it deserves?
But Here’s The Thing:
You’ve never been taught how PR actually works. Not the version that lands you in Vogue, opens retail doors, or gets investors to call you back. You learned marketing and sales. But nobody gave you the visibility roadmap.
You’re already doing everything: product, operations, marketing, sales, social, team. PR keeps getting pushed to the bottom of the list. Not because you don't believe in it. Because you can't figure it out alone on top of everything else.
There are days you wonder why it's not further along. Why another brand got the recognition. You don't say it out loud. But that gap between what you've built and what the world has seen is there. And it's time to close it.
You’ve tried things. A pitch here, a press release there. You got a placement that felt exciting for a week and changed nothing. What you've never had is a proven, repeatable system that compounds.
The beauty and wellness space has never been more crowded. You feel the urgency. Claim your positioning now or watch another brand take the space that should be yours.
The founders getting the features, the partnerships, the editorial love aren't more talented than you. Someone showed them how the game works. Nobody showed you yet.
You’re running your brand like a founder when this moment demands you lead like a CEO. The founders who make that shift, you can feel it in how they walk into a room. The industry feels it too.
INTRODUCING
The Brand Visibility Playbook
How beauty and wellness founders build the kind of visibility that turns a product into a movement and a business into a legacy.
Live on June 6th, 2026, 12pm ET
YES. SHOW ME EVERYTHING.WHY I NEED THIS?
Something shifts in 90 minutes with Cris Gordon.
You will walk away knowing exactly what your story is, why it hasn't been working, and how to fix it. You will understand how the brands doing multiple seven figures built influence that compounds without spending a fortune on PR retainers.
You will leave with a system built on 3 key elements that turns your narrative into the most powerful business asset you have ever built: Story. Influence. Growth.
This is a live working session with one of the most respected PR minds in beauty.
On June 6th, You Will Learn:
THE DIFFERENCE BETWEEN A RESUME AND A STORY
Most founders are telling their background when they should be telling their journey. Learn how to craft your story so it sticks in people’s minds.
WHY YOUR STORY IS YOUR GREATEST SALES TOOL
When your story is strong, you stop having to sell so hard. Trust lowers resistance. Recognition increases conversion. The brands that scale stop chasing attention and start attracting it.
WHAT INFLUENCE ACTUALLY IS
Influence is not your follower count. It is recognition, credibility, and people talking about your brand when you are not there. Cris will show you how a clear story becomes the reason editors, buyers, and partners choose you over everyone else.
WHY PEOPLE BUY YOU BEFORE THEY BUY YOUR PRODUCT
Nobody falls in love with a metric. They fall in love with a decision, a moment, a story that feels like their own. Cris will show you how to lead with what makes people feel something.
WHO IS CRIS GORDON?
There is a reason the most recognized brands in beauty trust Cris Gordon with their story.
And on June 6th, she is bringing everything she knows directly to you.
Cris Gordon is not teaching PR from a textbook. She is teaching it from two decades inside the industry: pitching editors, landing placements, building brands from the ground up, and scaling her own agency to multiple seven figures.
As founder of CB Communications and Head of Beauty at MMC, she has worked with everyone from early-stage founders to global legacy brands including Sisley Paris and Estée Lauder Companies.
This is what makes her different. She built it without the access, the network, or the blueprint most people assume you need. She figured out the system. On June 6th, she is handing it to you.
RESERVE MY SPOT WITH CRIS
The Brand Visibility Playbook
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